LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

My Favorite Holiday Tips

If enjoying alcohol at company party, stay OFF social media. Reputations and jobs can be destroyed with one inappropriate Tweet or photo. ’Twas the night before the elevator pitch… Convey your authentic story when asked “What do you do?” Offer one kind gesture to someone today; it might mean the world to someone who desperately […]

My First TEDx Talk

Serving Our Veterans – My TED Talk “There are two important days of your life: The day you were born, and the day you realize why.” — Mark Twain In my first TED Talk, I reveal how I learned to follow my passion to serve our military veterans as they transition out of uniform. In […]

Negotiating the Job Offer: It’s Not About What You Need

By the time an employer makes you a job offer, they have done their due diligence, checked your references, interviewed you (sometimes several times), and evaluated your resume and skills. They have discussed and determined your competencies, value proposition, and relevancy to the goals of the business and the team. The job offer typically reflects […]

Be Careful Sharing Political Views on Your Social Networks

This election year, many professionals struggle with whether or not to post about their political views online. Could their employer be upset? Might their colleagues be offended? Would their clients admire their political position? Job seekers must also consider whether posting about politics (and politicians) can impact job prospects. There is a common belief that […]

The Best Way to Handle a Phone Interview

Employers today are increasingly requesting phone interviews with job candidates before they meet in person. This allows employers to ask pertinent questions, assess behavioral temperament, and evaluate personality and character before they commit to a face-to-face meeting. While it might seem easier to do a phone interview – hey, you don’t have to dress up! – […]

A Warning About SnapChat

I recently had a conversation with a colleague about the appeal of SnapChat. She told me that she loved the app for its silliness (adding funny filters and text to her images), quickness (she can post an image or video to her “story,” and it immediately goes to all of her “friends”) and temporary-ness. I […]