LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

A Resilient Personal Brand Ensures Your Competitive Edge

As originally appeared on Entrepreneur.com “The future of work,” it’s the latest buzz phrase. Five years ago, that meant telecommuting, going paperless, shared workspaces and in-house coffee bars. Today, that topic means considering artificial intelligence, tenuous job security, contingent labor, robotics, job migration, talent underutilization, independent contractors on digital-only platforms (ever heard of Upwork?) and even workplace monitoring […]

As CEOs are booted for unethical behavior, what can we learn?

It seems like every day we hear of a CEO or senior executive being shown the door over unethical or inappropriate behavior ranging from misconduct to poorly timed Tweets. PwC recently issued results of a 10-year study of CEOs from public companies and showed that CEOs are being ousted from their current jobs for ethical […]

Why I don’t post about politics, religion or booze

From time to time, someone will tag me in an online rant about a political candidate, in a blog admitting their religious struggles, or in a meme highlighting the true character of friendship involving champagne-filled celebrations. Likely these friends and online contacts mean to include me in something thought-provoking, inspiring or funny, but I remove […]

Veterans – Best Transition Advice You Received?

I recently asked my online network of veterans, military spouses and veteran advocates to share the best piece of advice they received when transitioning from the military to civilian world. The experience of taking off the uniform is often met with anxiety, uncertainty, confusion and opportunities. Navigating that transition requires focus, insight and resources. Sometimes the […]

Be Careful About Sharing Fake News

For most professionals, building your personal brand and increasing your brand capital includes the use of social media. Online platforms such as LinkedIn, Facebook, Instagram, Twitter, etc. give you the opportunity to present who you are and what you are passionate about, and connect with others who share your interests and goals. Utilize these sites to advocate […]

If you played in the Super Bowl, who’d cheer for you?

Building fans for your personal brand With Super Bowl LI right around the corner,  I am reminded of the importance of creating fans, cheerleaders and advocates who help build our reputation and personal brand. As we will see in the days leading up to Super Bowl, the power of a fan base is measurable! Fans support, […]

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