It seems like every day we hear of a CEO or senior executive being shown the door over unethical or inappropriate behavior ranging from misconduct to poorly timed Tweets. PwC recently issued results of a 10-year study of CEOs from public companies and showed that CEOs are being ousted from their current jobs for ethical violations at a much higher rate (5.3%) than previously (3.9%).
It’s no wonder then that the topics of personal branding and reputation management are garnering so much attention. To proactively manage the way you are perceived not only helps prevent missteps, but it certainly gives your reputation repair strategies a running start to be effective if you do make a (public) mistake.
As a specialist in Reputation Repair, I’ve certainly had an influx of emails and calls recently from people needing help. Some are beginning their careers… but most of the inquiries I’m receiving are from well-known individuals with a lot to lose if their name isn’t restored.
Recently, I wrote the article, “Does Your Reputation Need Rehab?” for Entrepreneur Magazine. In this piece, I share examples of public mistakes and offer tips for if/when your name is tarnished.
If you find yourself missing out on opportunities — from a new job to a promotion to credibility — it might be time to repair your personal brand. In this piece, I share the steps to take to identify the problem, and remedy: “3 Steps to Repair a Damaged Reputation“.
Your name is your most valuable career asset. Protect it, cherish it, and defend it if need be. Your personal brand should be working as hard as you do.
If you need help managing or directing your reputation for maximum impact, let’s talk. I’m here to help!