LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

What if your last Tweet formed your legacy?

Each day, we Tweet, post, comment and share content on social media. Hopefully, we’re mindful of the tone, posturing and positioning of our online activity, and the needs and interests of those we seek to reach. But what if the last thing you posted was truly the last thing you posted? What would your post, […]

4 Job Search Mistakes College Graduates Can Avoid

If you’ve graduated or will be graduating soon, my course via LinkedIn Learning, Job Hunting for College Grads, is a resource to prepare you for any pitfalls ahead. The gown is returned; the cap has been signed by classmates; the ceremony is finished. As a recent college or university graduate, now the hard work begins. […]

What Hollywood Taught Me About Business and Reputation

Growing up in Hollywood shaped my view about authenticity, confidence and personal branding. As originally appeared on Entrepreneur.com. I grew up on the west side of Los Angeles the 1980s. As a young adult, I couldn’t help but be influenced by the entertainment industry as it was all around me: friends, friends’ parents, work colleagues and […]

5 Important Tools To Use When Searching for Jobs

Building your unique personal brand empowers you to influence others and the opportunities they can offer you. In a job search, it’s critical that you remain mindful and focused on your reputation and personal brand and aware of what your target audience needs. We call this “strategic positioning.” This means your information and positioning is […]

Building Your Personal Brand – Own It!

You’ve been working hard on your personal brand. You’ve finally clarified your core values, who you are and what you stand for. You feel confident and ready to take on your career! Then you head out into the world. You go to your job. You encounter hard situations. You deal with people who have differing […]

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