Growing up in Hollywood shaped my view about authenticity, confidence and personal branding. As originally appeared on Entrepreneur.com. I grew up on the west side of Los Angeles the 1980s. As a young adult, I couldn’t help but be influenced by the entertainment industry as it was all around me: friends, friends’ parents, work colleagues and […]
5 Important Tools To Use When Searching for Jobs
Building your unique personal brand empowers you to influence others and the opportunities they can offer you. In a job search, it’s critical that you remain mindful and focused on your reputation and personal brand and aware of what your target audience needs. We call this “strategic positioning.” This means your information and positioning is […]
Building Your Personal Brand – Own It!
You’ve been working hard on your personal brand. You’ve finally clarified your core values, who you are and what you stand for. You feel confident and ready to take on your career! Then you head out into the world. You go to your job. You encounter hard situations. You deal with people who have differing […]
If You Take a Job and Quickly Realize…It’s Not Right For You
You thought you did everything right: You followed the experts’ advice on crafting your resume for the job, networking, job searching and interviewing. After being on the job for about six months, it doesn’t feel like the dream job you thought it was going to be. But, you figure, it takes awhile to get up […]
Can “Mom” Be a Brand?
In honor of Mother’s Day this week, let’s take a look at the opportunity of being a mom in the workforce. This blog looks at five assets that moms bring into a workforce and can even translate to leadership traits. (Note: this insight isn’t just for moms—dads, caretakers, and leaders overseeing working parents can leverage […]
Is Honesty Always Good for our Brand?
We all know honesty means telling the truth—and to thrive in business, our authenticity distinguishes us from the corrupt and helps create a trustworthy legacy for our personal brand. But often we glamorize honesty without realizing the truth also has consequences for our brand—good or bad. Here are my tips to remaining authentic, honest and […]