We all exude a certain presence, even if we’re not aware of it. The way you dress, speak, write, and interact all create a picture surrounding you that your peers, boss, competitors, and team pick up on. Those who have influence and presence are intentional about how they come across and tailor it carefully.
However, you must be aware that the rules have changed and that red tie and power suit, the job title, and the number of followers on social media don’t determine your influence anymore.
Those scripted messages and retouched pictures don’t resonate with the audience that needs to connect with you. So, how do you intentionally and carefully build a long-lasting influence and presence?
I invite you to step out of your comfort zone and get in touch with your authenticity, vulnerability, and humanity. Together we can challenge the old rules, and step into a deeper connection and long-lasting influence with our audience.
Are you ready?!
Building influence: playing by the new rules
Building influence that is lasting, deep, scalable, and empowering requires you to show up authentically, share your vulnerability, and be real. In order to do this you need to have a clear understanding of your values and act consistently to build credibility with those you seek to make an impact.
When people know what to expect from you they feel secure and safe around you. That’s why everything you say, post, write, do, and how you carry yourself should align with your values and goals.
It pays to have a well-rounded connection with the people you want to influence. Dedicate time to listening and learning to communicate in the language of your followers. Effective and inclusive communication makes others feel heard, seen, and understood — and it makes you appear more charismatic, confident, and competent. Through the power of narrative and storytelling, you can create a deeper connection when sharing your message.
Take baby steps: When it comes to building lasting influence, start with small steps. Influence and presence are not built overnight. If your current level of influence is relatively low, don’t rush the process or expect to front the stage tomorrow. Going too big too soon comes off as inauthentic and will turn off the very people you want to connect with.