LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Military/Veteran

Showing Gratitude to Veterans (on Veterans Day)

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” — John F. Kennedy Today is Veterans Day in the United States, a day when the whole country recognizes the important contribution of our military men and women. The Post Office and the […]

Can Body Language Reveal Your True Feelings?

With the elections nearing and televised debates viewed by tens of millions of viewers around the world, much of the information communicated by the candidates is non-verbal. I have studied body language and neuro-linguistic programming (NLP) for more than 20 years. Body language refers to our expressions, actions and behaviors as they relate to language and […]

Veterans Transitioning From Military to Civilian Careers

Personal branding and reputation management professionals often focus on those individuals who “grew up” in the corporate sector.  We often put together programs, posts, articles and training tools to help individuals climb the proverbial corporate ladder, navigating the complexities of self-promotion and career success assuming we all entered the workforce the same way. A few […]

Your Image Reflects Your Personal Brand

Your personal brand comes to life in how you consistently behave, promote yourself and present yourself to others. As you know, in this blog I share many of the ways you can uncover your personal brand assets, create a strategy for promoting and positioning yourself, and ways to be intentional in how you show up […]

Avoid the “Charlie Brown Words” in Your Personal Branding

When we begin to tell others what makes us different, what sets us apart from our competitors, it is often tempting to try to use impressive “big” words. My good friend, and fellow presenter/trainer, Alecia Huck, calls these “Charlie Brown Words.” These are the overly-inflated, attempting-to-sound-important descriptors that remind us of the sounds the adults […]