LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

When Life Gets in the Way of Personal Branding

I often tell clients and audiences, “personal branding is a journey.” Over time, by being focused and intentional, you move in the direction of your desired reputation and become recognized for the values, skills and talents you strive to articulate and demonstrate. But, sometimes life gets in the way. We are all undoubtedly busy. We […]

How Much Info is TMI?

(as it appeared in ColoradoBiz Magazine) By Lida Citroën Oh, those awkward moments: You meet someone at a networking event and they soon share the horror story of a mole gone awry… or their son’s recent arrest for MIP while at prom… or their last job, which ended in a grand jury investigation. What happened […]

Avoid the “Charlie Brown Words” in Your Personal Branding

When we begin to tell others what makes us different, what sets us apart from our competitors, it is often tempting to try to use impressive “big” words. My good friend, and fellow presenter/trainer, Alecia Huck, calls these “Charlie Brown Words.” These are the overly-inflated, attempting-to-sound-important descriptors that remind us of the sounds the adults […]

My Name is Not Linda, Lydia, Lisa or Lita

(back by popular demand, this earlier blog post is worth repeating!) What’s in a name? Often a lot! Take my name for instance. “Lida” is of Dutch origin and is the same as the name of a dear family friend of my parents.  Recently, I had a conversation with a gentleman who repeatedly struggled to […]

Using Your Brand as a Filter

If you’ve followed my insight into the benefits of developing your personal brand, you know that one of the reasons I believe you create a personal brand strategy is to help you filter decisions. Your personal brand gives you a roadmap to become intentional and thoughtful as you move from “who you are today” to […]

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