LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

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Building Influence Without Positional Authority

Today, we see examples across all industries, sectors, companies and organizations of individuals creating significant influence and driving change when they lack the rank or title that would seemingly accompany their impact.

Graduation: A Fantastic and Terrifying Step – Part I – Getting Control

With senior year winding down, college graduation is almost here. No more homework, late night studying, labs with students you don’t get along with, or grades. What a relief! So why are you terrified to leave college? Probably because there is no natural next step. After high school, there were clear options: start working, attend […]

College Students: 3 Tasks to Do Before the Holidays

While you’re busy with midterms, homecoming, and finding your winter clothes, the last thing you need is another assignment. But, as college students, particularly seniors, you need to begin focusing on your reputation because graduation will be here before you know it, and you’ll be faced with big decisions. As Halloween, Thanksgiving, Christmas/Hanukah and New Years […]