LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Personal Branding

Is Your Body Language Giving People the Wrong Impression About You?

As you walk into the room — shoulders back, head poised high, hands confidently grasping your portfolio, stride brisk and intent — I immediately form an impression of you. You carry yourself as someone who is self-assured, approachable, and ready to talk business. Your colleague, on the other hand, also enters the room — slouched […]

How to Connect with the Right People — And Keep Them on Your Side

Nearly everyone, from business professionals to job seekers, sales professionals to college graduates, recognizes that in today’s competitive marketplace, relationships and networks are critical assets in a professional toolkit. I teach audiences how to use intentional networking strategies to gain introductions, leads, referrals, insights, and relationships with stakeholders they deem important to achieving their goals, […]

Repairing Your Reputation After a Branding Boo Boo

“As long as the world is turning and spinning, we’re gonna be dizzy, and we’re gonna make mistakes.” — Mel Brooks No one is infallible. As sure as we’re human, we will make mistakes. Some of those mistakes can be quietly dismissed and hidden in the cloak of night; others show up on the first page of […]

A Month-by-Month Strategy to Reinvent Your Personal Brand

Originally posted on Entrepreneur.com  As we start a new year, many of us are turning to our goals, from losing weight to reconnecting with long-lost friends. I enjoy motivational goals but appreciate an action plan to make them come to life. If building up your reputation and enhancing your personal brand are on your to-do list […]

Caring for Others Starts With You: 4 Ways to Recharge

Whether it’s the holidays, or not, taking care of yourself is critical to maintaining a personal brand that is strategic and authentic. After all, you are no good to anyone else if you aren’t good to yourself! Here are 4 ways you can show yourself some love and recharge: Slow down. I know you’re thinking, […]

5 Ways to Show Gratitude This Holiday

Thanksgiving is a holiday that we focus on what we are grateful for. According to Wikipedia, Thanksgiving is defined as, “… a national holiday celebrated in Canada and the United States as a day of giving thanks for the blessing of the harvest and of the preceding year.“ In personal branding, reputation is based on cornerstone values — the values which guide your behavior, […]

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