LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Personal Branding

Why I don’t post about politics, religion or booze

From time to time, someone will tag me in an online rant about a political candidate, in a blog admitting their religious struggles, or in a meme highlighting the true character of friendship involving champagne-filled celebrations. Likely these friends and online contacts mean to include me in something thought-provoking, inspiring or funny, but I remove […]

My Favorite Holiday Tips

If enjoying alcohol at company party, stay OFF social media. Reputations and jobs can be destroyed with one inappropriate Tweet or photo. ’Twas the night before the elevator pitch… Convey your authentic story when asked “What do you do?” Offer one kind gesture to someone today; it might mean the world to someone who desperately […]

My First TEDx Talk

Serving Our Veterans – My TED Talk “There are two important days of your life: The day you were born, and the day you realize why.” — Mark Twain In my first TED Talk, I reveal how I learned to follow my passion to serve our military veterans as they transition out of uniform. In […]

3 Reasons to Create a Kudos File

Eight years ago, when I announced I was starting my own business, I received lovely cards and letters from past co-workers, employers, and friends wishing me well. Many of them said, “What took you so long? You will do great!” I put the cards and letters in the bottom drawer of my file cabinet. I […]

When a Picture’s Worth $7 Million

There he was, anxiously awaiting his name to be called in the 2016 NFL Draft. What team would Laremy Tunsil go to? How much would he earn? Where will his professional football career “kick off?” Then this photo, from an accompanying video, appeared on Twitter. Within minutes, teams reassessed; impromptu meetings were assembled and plans […]

What Horses Teach Us About Personal Branding

I recently came across an interesting fact: horses have the ability to see almost 360 degrees around themselves because of the placement of their eyes on their head. This gives horses the ability to see movements and objects all around them, not just what’s in front of them. What an amazing ability! Personal branding is […]

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