LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

What I Learned About Selflessness by Watching The Invictus Games

Earlier this month, ESPN televised the 2016 Invictus Games, a competitive sporting event for combat-wounded military veterans. The brainchild of Britain’s Prince Harry, the Invictus Games provides an opportunity for active duty service members and veterans to show that despite their injury, they have an overpowering desire to survive and thrive. From the Invictus Games […]

The New Trend in Social Media: Quality Over Quantity

Guest Blog by Kathi Kruse, speaker, social media, digital marketing consultant, and owner of Kruse Control  In this world of cheap knockoffs, hidden agendas and mud-filled transparency, the reality is that not all social media connections are created equal. We’re searching for authenticity in ourselves and our network and that leads to craving more meaningful […]

When a Picture’s Worth $7 Million

There he was, anxiously awaiting his name to be called in the 2016 NFL Draft. What team would Laremy Tunsil go to? How much would he earn? Where will his professional football career “kick off?” Then this photo, from an accompanying video, appeared on Twitter. Within minutes, teams reassessed; impromptu meetings were assembled and plans […]

Graduation: A Fantastic and Terrifying Step – Part I – Getting Control

With senior year winding down, college graduation is almost here. No more homework, late night studying, labs with students you don’t get along with, or grades. What a relief! So why are you terrified to leave college? Probably because there is no natural next step. After high school, there were clear options: start working, attend […]

What Horses Teach Us About Personal Branding

I recently came across an interesting fact: horses have the ability to see almost 360 degrees around themselves because of the placement of their eyes on their head. This gives horses the ability to see movements and objects all around them, not just what’s in front of them. What an amazing ability! Personal branding is […]

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