LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

Use Peripheral Vision in the Job Search

It’s no surprise that during a job search, all you can think about is finding open positions and getting your resume on the desk of the hiring manager. While you are scouring LinkedIn, Craig’sList, monster.com, and other online sources for job openings and asking everyone you know if they know of any open jobs, you […]

Is Your Body Language Giving People the Wrong Impression About You?

As you walk into the room — shoulders back, head poised high, hands confidently grasping your portfolio, stride brisk and intent — I immediately form an impression of you. You carry yourself as someone who is self-assured, approachable, and ready to talk business. Your colleague, on the other hand, also enters the room — slouched […]

How to Connect with the Right People — And Keep Them on Your Side

Nearly everyone, from business professionals to job seekers, sales professionals to college graduates, recognizes that in today’s competitive marketplace, relationships and networks are critical assets in a professional toolkit. I teach audiences how to use intentional networking strategies to gain introductions, leads, referrals, insights, and relationships with stakeholders they deem important to achieving their goals, […]

How to Develop a Social Media Strategy for Your Career

If you work in a company, business, nonprofit, government agency, consulting practice, school, or retail store, social media plays a role in your career. Honestly, the only career choices I can imagine that wouldn’t need or desire the resources available online might be high-seas pirate or hitman. In all seriousness, the pervasiveness of social media is impacting […]

Repairing Your Reputation After a Branding Boo Boo

“As long as the world is turning and spinning, we’re gonna be dizzy, and we’re gonna make mistakes.” — Mel Brooks No one is infallible. As sure as we’re human, we will make mistakes. Some of those mistakes can be quietly dismissed and hidden in the cloak of night; others show up on the first page of […]

OOPS! 10 Career Mistakes to Avoid (Part 2)

This is the second in a two-part series. For mistakes 1-5, click here. Whether you’re just starting out in your career or you’ve been in the job market for years, it’s easy to lose perspective, vision, and strategy over where you’re going and where you’ve been. Even the best career advice sometimes perpetuates myths that have to be dispelled. […]

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