LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

3 Reasons to Create a Kudos File

Eight years ago, when I announced I was starting my own business, I received lovely cards and letters from past co-workers, employers, and friends wishing me well. Many of them said, “What took you so long? You will do great!” I put the cards and letters in the bottom drawer of my file cabinet. I […]

The Right Way to Quit Your Job

We’ve all been there: You have a job you like working with people who are kind and professional.  And you decide to quit. Maybe you got a better job offer, or maybe it’s time to start your own business. Perhaps you’d like to retire or need to take time off to care for a family member or […]

What I Learned About Selflessness by Watching The Invictus Games

Earlier this month, ESPN televised the 2016 Invictus Games, a competitive sporting event for combat-wounded military veterans. The brainchild of Britain’s Prince Harry, the Invictus Games provides an opportunity for active duty service members and veterans to show that despite their injury, they have an overpowering desire to survive and thrive. From the Invictus Games […]

The New Trend in Social Media: Quality Over Quantity

Guest Blog by Kathi Kruse, speaker, social media, digital marketing consultant, and owner of Kruse Control  In this world of cheap knockoffs, hidden agendas and mud-filled transparency, the reality is that not all social media connections are created equal. We’re searching for authenticity in ourselves and our network and that leads to craving more meaningful […]

When a Picture’s Worth $7 Million

There he was, anxiously awaiting his name to be called in the 2016 NFL Draft. What team would Laremy Tunsil go to? How much would he earn? Where will his professional football career “kick off?” Then this photo, from an accompanying video, appeared on Twitter. Within minutes, teams reassessed; impromptu meetings were assembled and plans […]

twitterx-white-smaller