LIDA360

Branding | Marketing | Communications

Take control of your personal brand, reputation, and career.

Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.

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College Students: 3 Tasks to Do Before the Holidays

While you’re busy with midterms, homecoming, and finding your winter clothes, the last thing you need is another assignment. But, as college students, particularly seniors, you need to begin focusing on your reputation because graduation will be here before you know it, and you’ll be faced with big decisions. As Halloween, Thanksgiving, Christmas/Hanukah and New Years […]

Three Networking Secrets No One Probably Told You About

As someone who has spent her career networking, teaches workshops on intentional networking, and is considered to have a dynamic and rich set of influential contacts, I can tell you there are some things about networking you probably didn’t know. Networking is relationship building. It is a strategic and intentional part of your professional growth and […]

Lida’s Favorite Tips for Military Veterans Transitioning to Civilian Careers

Wait! Before you discard this blog because you didn’t serve in the military and fear this post is irrelevant, consider this: With 2.6 million veterans who have served since 911, it is almost a certainty that you know someone who wore the uniform and would benefit from this information. Consider whether your neighbor, coworker, boss, […]

Hate Networking? You’re Not Alone

If you are an extrovert (like me) you might view networking as easy. All I have to do is go up to a complete stranger, introduce myself and share with them something interesting or compelling so they will keep talking to me. I will ask them probing questions about themselves that will get them talking […]