Take control of your personal brand, reputation, and career.
Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.
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Lead with Agility: The Key to Influence in Uncertain Times
What happens when the strategies that worked yesterday no longer apply today? How do you lead with confidence during uncertain times? The answer lies in agility–not just the ability to adapt, but the mindset to stay decisive, influential, and resilient in any situation. Agile leadership means becoming a lifelong learner, open to new ideas, systems, […]
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Influence Every Room With Confidence
If you’ve ever wondered why some leaders instantly command respect, the answer lies in presence, not position. Presence isn’t about being the loudest voice in the room; it’s about being intentional. Executives who show up authentically, aligned with their values and purpose, earn trust, respect, and leave a lasting impact everywhere they go. But what […]
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Shape Positive Perception and Earn Credibility
Are you showing up the way you want to be seen—or just hoping people “get” who you are? Your reputation has the power to open doors! People form opinions about us based on many things – their own biases and prejudices, as well as our behavior. How we act influences how others see us. And […]
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The Start of Something Bold
Have you ever felt like you have more to offer, but the world doesn’t quite see it yet? That changes today! In the first episode of The Lida Citroën Podcast🎙️, I’m sharing what I’m seeing from professionals across the globe, leaders who are tired of being overlooked, playing small, and waiting to be invited. Many […]
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Put on the Spot in a Meeting? Here’s How to Respond with Confidence
We all know that person: In a meeting or important conversation, when they get called upon to share their view or recommendation, they form such a smooth and eloquent narrative that the room is captivated and gives them support. How do they do it? Often, we say someone who can answer on the spot, who […]
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Are You Being Quiet Fired? What It Looks Like (and What to Do About It)
Remember when everyone was talking about the “Quiet Quitting” trend? It described when employees started doing only the bare minimum, checking out emotionally while waiting for a better opportunity to come along. But have you heard about “Quiet Firing”? Or maybe… are you on the receiving end of it? Quiet firing is a technique that […]
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When Facing Challenges: Are You an Ostrich, a Peacock, or an Eagle?
The professional landscape across the US is shifting, and not always in ways that feel optimistic and reassuring. Workers are feeling uncertain about their careers and job prospects and many are reacting out of frustration and fear, instead of coming at it from a position of confidence and clarity. In these moments of uncertainty, we […]
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Leading Your Team With a Coaching Mindset
A coaching mindset allows leaders to shift from giving directives to empowering their team members to take ownership and grow.
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Building Influence Without Positional Authority
Today, we see examples across all industries, sectors, companies and organizations of individuals creating significant influence and driving change when they lack the rank or title that would seemingly accompany their impact.
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Should You Take The Risk? 4 Steps To Making More Confident Career Decisions
Also baked into an understanding of risk (while not the dictionary version) is the potential for opportunity, possibility, and positive benefit. Weighing the risk of harm against the possibility of something good happening is how we evaluate risk.
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Books by Lida Citroën
Lida is the author of several books on personal branding, reputation repair, military-to-civilian-transition, and engaging with veteran talent.
In her most recent book, The New Rules of Influence, she shares wisdom on building influence that empowers those who have felt unsure, marginalized, unrecognized, or unseen to authentically build trust, drive change, and make a lasting impact–in a meeting or a movement.
