Take control of your personal brand, reputation, and career.
Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.
When Facing Challenges: Are You an Ostrich, a Peacock, or an Eagle?
The professional landscape across the US is shifting, and not always in ways that feel optimistic and reassuring. Workers are feeling uncertain about their careers and job prospects and many are reacting out of frustration and fear, instead of coming at it from a position of confidence and clarity. In these moments of uncertainty, we […]
Leading Your Team With a Coaching Mindset
A coaching mindset allows leaders to shift from giving directives to empowering their team members to take ownership and grow.
Building Influence Without Positional Authority
Today, we see examples across all industries, sectors, companies and organizations of individuals creating significant influence and driving change when they lack the rank or title that would seemingly accompany their impact.
Should You Take The Risk? 4 Steps To Making More Confident Career Decisions
Also baked into an understanding of risk (while not the dictionary version) is the potential for opportunity, possibility, and positive benefit. Weighing the risk of harm against the possibility of something good happening is how we evaluate risk.
If not you, then who? Building influence in your workplace
“The word influence originates from the Latin word influere, meaning ‘to flow or stream.’* Influence is understood to be how we “… sway a person, action, opinion, or course. Having influence means driving — directly or indirectly — the way something plays out.” In other words, influence guides and drives the way something happens. We […]
The Transparency Dilemma: Staying authentic while keeping some things private
I shared my POV on transparency and authenticity in a video, which sparked a lot of great conversation. Many of you chimed in with your thoughts, so I wanted to take this opportunity to dive a bit deeper into the topic of honesty, transparency, authenticity, and realness. If you missed that post, you can check […]
How You Receive Compliments Impacts Your Leadership Presence: Do’s and don’ts to consider
Many of us struggle with this: Someone pays us a compliment and we deflect or minimize the kind words, as if doing so will make us seem humble or at least not look arrogant. We receive compliments in our personal lives, from family, friends and other loved ones, but the professional compliments are ones we […]
Leadership, Influence, and the F-word
Ugh. It happened again. While teaching a program on influence and leadership, someone asked the question I hate to be asked: “This sounds really hard. Is there a way to shortcut—or fake—influence before you have it?” The question irks me because it reminds me of the expression, “If it was easy, everyone would do it.” […]
How to Set Boundaries While Still Being a Team Player
In your personal or professional life, setting boundaries is how you keep yourself and your priorities in line.
Are You a Manager or a Leader? 10 questions to ask yourself to get clear on what role you want to pursue
Too often, the lines between being a manager and leader are so ill-defined that it’s not clear which is required, which is desired, and which you might want more of.
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Books by Lida Citroën
Lida is the author of several books on personal branding, reputation repair, military-to-civilian-transition, and engaging with veteran talent.
In her most recent book, The New Rules of Influence, she shares wisdom on building influence that empowers those who have felt unsure, marginalized, unrecognized, or unseen to authentically build trust, drive change, and make a lasting impact–in a meeting or a movement.
