Take control of your personal brand, reputation, and career.
Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.
You are not like anyone else. Only you possess the combination of values, skills, beliefs, and experiences that make you who you are. When you can recognize your values and project your best self to others, they begin to appreciate what you bring to an experience. While your resume might make your skills look fantastic, […]
It seems EVERYONE has a Facebook page, Twitter account, LinkedIn profile, Instagram and TikTok account, and blogs incessantly. It appears to be a necessity to be online… Or is it? While social media plays an important role in business across the globe, building your personal brand requires you to have some questions answered before you […]
As we look forward to this new year, we have an opportunity to hit reset on our plans and find a new direction. Here are some of my top tips for enhancing your personal brand, keeping yourself relevant and compelling, and achieving your career goals! Know where you are headed. Without a vision and a plan […]
Do you believe that you need to be authentic to manage your reputation and design your legacy? I see authenticity as that which is real and true to who you are. When you act consistent with your values, you build integrity, reflecting your authenticity. Check out What Does It Mean To Be Authentic? Strong personal brands have […]
Let me tell you about Eva. She went through a career pivot, as many of you may be considering right now. She left the financial industry to become an advocate for diversity, inclusion, and women’s rights. When Eva came for executive coaching, she already had outstanding reputation assets. She’d spent 25 years successfully working on […]
In the age of cancel culture, more and more individuals find themselves on the receiving end of reputation attacks. Celebrities, politicians, thought leaders, business leaders, academics — and people not in the public eye — are finding themselves suddenly Googling the term “reputation repair.” What is a reputation attack? Unlike more passive forms of reputation […]
Some of you might have heard recently of terms such as “New World of Work,” the “Great Resignation,” and/or the “Great Reshuffle.” Every day, it seems like we hear more and more about this new shift companies and professionals are experiencing. But what does that mean for you? All of that means New Opportunities! With […]
As someone who loves to write, it’s natural I’d love language. But I love narrative even more, because narrative is story-telling. When we shape, develop and share narrative, we can use language to meet our own goals and serve the needs of the audiences we wish to attract. Stories are at the heart of personal […]
You’ve heard me say many times that when you have an intentional personal brand strategy in place, you will feel in control over things that may have felt abstract and random before. You’ll see your path forward, feel confident to navigate the risks and threats that might come, and become empowered to live your life […]
Your desired brand is the ultimate reputation or legacy you want to have. When people talk about you after an interview, around the water cooler, or even at your funeral, how will they speak about your skills, contribution, attitude, and values? How do you make people feel? Most likely, they won’t talk about your delivery […]
Books by Lida Citroën
Lida is the author of 5 books on personal branding, reputation repair, military-to-civilian-transition, and engaging with veteran talent.
In her most popular book, Control the Narrative, she shares wisdom on managing perception that empowers executives, entrepreneurs, and emerging leaders alike to get in the driver’s seat of their career and legacy.