Take control of your personal brand, reputation, and career.
Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.
Today, charisma and executive presence look very different. Someone with passion, authenticity, approachability, and credibility is said to have charisma, regardless of race, gender, job title, or brand of business suit.
While you still need to communicate clearly so your message is understood, you’ll have more success selling an idea, promoting yourself, and enlisting the support of those around you if you use stories to better connect your message with the people who need to hear it.
Sometimes we need to walk away from professional relationships that no longer add value.
When you have influence, then you can offer your opinion, view, or belief and others will strongly consider it. You’ll have an impact on people, processes, and things because you’ve established yourself as influential in their opinion.
Growing your online presence serves many purposes, including helping you to be found by potential employers, making it easier for your boss (or boss’ boss) to learn more about your career and growth goals and to showcase your expertise to audiences you may never cross paths with in person.
To grow your visibility online, follow these tips.
At the root of your personal brand should be a clear understanding of what you represent, believe in, and what you’d fight for. These are your values. They are the non-negotiables by which you live. They are your moral operating system, your anchors of truth, and what, to you, is worth defending.
While most people focus on what to say, how to say it, and when to speak up, active listening and validation are two valuable ingredients to ensure you’re building trust and respect.
What a powerful, limiting and sometimes hurtful word “should” has become! For many professionals, “shoulds” are limiting opportunities, relationships, choices, confidence and careers. We impose self-limiting language and beliefs over our abilities.
To grow in your career, you need to show what you can offer in the future: This requires a clear value proposition, visibility, a network of contacts and focus on a career direction.
There are certainly ways to communicate that make the difference between a message that falls flat and one that gets acted upon. Here are three powerful tips to ensure you get heard and your message is received correctly.
Books by Lida Citroën
Lida is the author of 5 books on personal branding, reputation repair, military-to-civilian-transition, and engaging with veteran talent.
In her most popular book, Control the Narrative, she shares wisdom on managing perception that empowers executives, entrepreneurs, and emerging leaders alike to get in the driver’s seat of their career and legacy.