You should be in the driver’s seat of your career, brand, and reputation. The only problem?
All you see is the road in front of you.
(And it feels like you’re driving in circles with no clear destination.)
You’ve come a long way in your career. But now, it’s time for a new strategy.
One that plays to your strengths, aligns with your values, and puts you in control of your destiny.
Let’s get you off the racetrack and out on the open road—with your own personal GPS.
Be confidently visible
in all the right ways
Personal branding
Everyone has a personal brand. We’ll focus on perception, positioning, and presence to design yours with intention and help you achieve your legacy goals.
Reputation management & image repair
Step on a landmine?
(Or afraid to make a misstep?) Handle any reputation crisis with a calm response and precise strategy. We’ve got this.
Executive coaching
Your career path is a game of chess, not a sprint. Elevate your positioning, make a career pivot, or attract next-level opportunities by making all the right moves.
Looking for a keynote speaker or workshop facilitator to motivate and impact your team? Hire Lida to speak
I’m Lida Citroën, executive coach, personal branding expert, and reputation management pro.
I’m Lida Citroën, executive coach, personal branding expert, and reputation management pro.
For 20+ years, I’ve helped hundreds of global executives, entrepreneurs, and thought leaders like you impact the way they’re perceived by the people who matter to them.
A published author (5x), TEDx speaker, and LinkedIn Learning instructor, I’m also a trusted consultant to clients like Google, Disney, and SiriusXM.
Making a meaningful, lasting difference is my mission. I live my values and am passionate about giving back to military veterans transitioning to civilian life and work.
Read more about my values and approach >
As Seen In
“Lida gave our leadership team the confidence and tools they needed…”
“We worked with Lida to coach our executive team prior to acquisition by one of the largest players in our industry.
Lida gave our leadership team the confidence and tools they needed to clearly communicate their personal value and the overall value of the company. As a result, our company received the highest valuation for a company our size and was successfully acquired.”
“Lida is an empathetic, sharp branding expert, helping you position your value and experience for maximum impact. I’m lucky to have learned from her!”
“Lida’s counsel and methodology were critical to discovering my identity as a leader…”
“As a first-time CEO, Lida’s counsel and methodology were critical to discovering my identity as a leader. Together we articulated my vision, shaped my leadership style, and built a robust brand platform for my company and me. As our company continues to grow, Lida provides me with expert advice to guide my reputation, leadership skills, and personal brand to enable our success.”
“Lida has accelerated my career by at least 10 years…”
“Lida has accelerated my career by at least 10 years. She helped me to push past negative self-talk, see the bigger picture, recruit an amazing partner, think like an executive, deploy creative marketing ideas, and create an environment where others love to work. Lida is a pleasant, no-nonsense business coach with great style.”
“I landed exactly where my passions, skills, and experiences aligned…”
“Lida’s expertise in personal branding and reputation management were instrumental to my successful transition from career military officer to nonprofit leader.
Her unique process and dedication ensured I landed exactly where my passions, skills, and experiences aligned. I’m confident the work I’m now doing will have lasting impacts, leave a meaningful legacy —and [it] was made possible because of Lida’s work with me personally and with my organization as a whole.”
The New Rules of Influence
And other books by Lida Citroën
Ditch the power red tie, scripted messages and outdated strategies. A new type of leader is emerging – one with a bold mission who empowers others through courage, realness and unwavering passion. Modern-day executive presence mandates new levels of authenticity, agility and honesty never before seen in the C-suite. The time is now for a new set of rules for a new generation of leaders.
Make your next move a power move.
We’ll work 1:1 to take a 360 approach to your reputation with a plan that’s confidential, customized, and strategic.
The first step is to inquire, explore your goals, and see if we’re a fit. From there, we’ll schedule a consultation. Ready to get started?
Create your personal brand on purpose, with purpose.
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