You’re a decisive doer and thoughtful leader who’s made great strides in your career.
But your next move is giving you pause.
The reputation you’ve earned hasn’t been designed with that same intentional action. You need a strategy to get where you want to go next.
(And if you’re facing a reputation crisis, you might be hitting the panic button.)
You want your next move to be strategic so you can:
SECURE THE CONFIDENCE OF KEY STAKEHOLDERS.
OPEN NEW DOORS TO BETTER OPPORTUNITIES.
CREATE LASTING RESULTS TO MAKE A MEANINGFUL IMPACT.
…without second guessing or working harder.
What if you could drive the trajectory of your career and legacy?
And, in the process, you could finally become known for what you want to be recognized for?
Let’s create your roadmap for success so you can confidently handle every turn… and actually enjoy the ride.
You can control the narrative.
You can make it mean something.
I can show you how.
I’m Lida Citroën, and I help executives, entrepreneurs, and thought leaders around the world manage how they’re perceived to drive them toward the best opportunities.
How others view you can have a direct impact on your success. Fortunately, you don’t have to accept those limits.
But you can’t read the label from inside the bottle.
That’s why when we work together, I’ll guide you outside your comfort zone to inspect every obstacle and opportunity from a new angle.
Which gives you the leverage to take the world by storm.
“Lida is an empathetic, sharp branding expert, helping you position your value and experience for maximum impact. I’m lucky to have learned from her!”
“Personal brand matters. Lida’s approach is fresh, effective, engaging and nets tangible results.”
“I will tell you that Lida can make a crowded room come to a complete stop when she speaks!”
She delivers…
“Whether you are a Fortune 500 CEO or one of the many unemployed veterans to which she she donates her time, Lida can teach you how to be noticed, captivate your audience, and walk with an added air of confidence that will enhance your ability to influence those around you. Lida will never be able to bring her fees in line with the value she delivers.”
TEDx and Talks at Google speaker
5x author
LinkedIn Learning instructor
Entrepreneur contributor
Military supporter
Executive coach, personal branding consultant & reputation management expert
Before I started my own business, I spent 20 years in marketing, PR, and business development leading global product and services companies across multiple industries in positioning and building their brands.
When the economy went belly-up in 2008, I set my sights on making a difference at the individual level at a time when the term “personal brand” wasn’t as ubiquitous as it is today. And LIDA360 was born.
Since then, I’ve built my own reputation as an award-winning expert, in-demand keynote speaker, workshop facilitator, and go-to source for media interviews.
Most importantly, I’ve helped hundreds of clients and thousands of audience members around the world gain a fresh perspective on how to craft a personal brand that tells the right story to the right people about who they are.
Living my values and supporting military veterans
Growing up, I heard stories from my mother about life in communist Hungary where war, censorship, and oppression were present. She taught me and my brother that freedom doesn’t come for free.
When I first spoke to a group of military veterans, many of whom were severely wounded in combat and staring down the civilian job market for the first time, my mother’s lesson took on a whole new meaning that shaped the rest of my career.
Today, I offer veterans and service members tools for transitioning into the civilian workplace and collaborate with employers to provide resources for hiring, training, and engaging military veteran employees.
To know that I’m able to serve those who’ve served is a big part of my own legacy.
In the media
The New Rules of Influence
And other books by Lida Citroën
Ditch the power red tie, scripted messages and outdated strategies. A new type of leader is emerging – one with a bold mission who empowers others through courage, realness and unwavering passion. Modern-day executive presence mandates new levels of authenticity, agility and honesty never before seen in the C-suite. The time is now for a new set of rules for a new generation of leaders.
Consistent results, flexible approach
Our work together isn’t spin, Google rankings, or a paint-by-numbers process. Rather, it’s completely customized to you and your goals.
My process is heavy on the front-end in terms of discussion and research to look at who you are, how you’re actually perceived, and where you want to be so we can pinpoint your personal brand DNA.
We don’t talk tactics until we’ve done some soul-searching, clarified your end goal, and crafted an intentional plan to get there. Only then will we come up with the specific tactics to implement your brand blueprint (or get your good name back).
A team dedicated to your success
Work 1:1 with Lida Citroën knowing you have the support of a team behind you every step of the way. We’ve got the resources and strategic partners at the ready when your goals call for backup.
LIDA360 LEADERSHIP
Lida Citroën
CEO
Lida knows that who you are is largely influenced by who you’re perceived to be. Working with executives, entrepreneurs, and emerging leaders in over 30 countries, Lida coaches her clients to drive their reputation and personal brand.
As a professional keynote speaker and presenter, Lida’s popular TEDx Talk, Talks at Google presentation, and numerous courses on LinkedIn Learning showcase her empowering coaching style and message. She teaches professionals to take control of their narrative and build a personal brand that supports their business.
Lida has a B.A. in Political Science from Pomona College and a certificate in Executive Influence and Leadership from Wharton.
Sabrina Gilg
Marketing Manager
A bilingual marketing manager with 13+ years of professional experience in marketing, digital promotion, electronic communications and advertising, Sabrina brings passion, curiosity, and a commitment to excellence to her work at LIDA360.
Sabrina earned an MBA with a marketing concentration and went on to do international agency work, directly managing external client communications and marketing before joining LIDA360.
She brings a wonderful sense of compassion to her work – always putting herself in the shoes of the target audience. This, combined with her marketing savvy and communications knowledge, makes her a valuable part of the LIDA360 team.
Kristen DiPierro
Executive Assistant
Kristen is passionate about helping LIDA360 projects stay on track.
A graduate of Pennsylvania State University with a degree in Corporate Communications, Kristen is skilled at crafting messages that hit home and keeping projects moving forward.
With a sharp mind for organization and dedication to excellence, Kristen helps the team boost productivity and smooth out processes. Whether it’s juggling daily tasks or steering projects in the right direction, she brings a special blend of communication skills and organizational wizardry to the table.
With her dedication to top-notch work, an eagle eye for details, and a genuine desire to see others succeed, Kristen ensures the LIDA360 team reaches their goals and serves clients in the best way possible.
“Lida possesses a wealth of knowledge…”
“Lida possesses a wealth of knowledge on personal branding and ensuring that your audience takes away the intended message. The most admirable aspect of Lida’s personal branding process is that she not only talks the talk but she walks the walk. Lida uses a creative and personal approach, which is both engaging and perceptive.”
“She is polished…”
“I’ve had the privilege of partnering with Lida on various projects from military recruiting strategy work to leadership development of our team at Colonial Life to my own personal branding work.
In all three instances, she understood her audience and delivered tactical, genuine solutions that were right for us. She is polished, an excellent presenter, a passionate leader and a dedicated advocate for military veterans and their families. I personally refer to the personal branding work we did together regularly and appreciate her pointed, candid guidance.”
“If you truly want better results, call Lida…”
“If you truly want better results, call Lida. She has a great gift for identifying opportunities, and then lays out direct, concise paths to get there. She has a dynamic combination of intelligence, listening skills, and passion which allows her to read situations quickly and accurately. If you want a different outcome, Lida can help you get there. Both her assessments and solutions are spot-on.”
“Lida has done her homework…”
“As a veteran myself, I can truly say that Lida has done her homework. That combined with her passion, she gave an authentic voice from both sides of the coin. If you are a veteran looking for guidance moving into the corporate world, or of you are an employer looking how to support the value men and women who wore the uniform bring to the table… connect with Lida Citroën.”
“The content, delivery and our ability to put our learning in actionable steps is a cut above. I feel I am a better leader and follower from being able to spend time under Lida’s spell.”
“Lida’s credibility is enhanced by her authenticity and vast experience. Most importantly, she walks her talk, and lives it out with passion!”
Recent Features
Forbes | When It Comes To Your Reputation, Control Your Narrative
Inc. | 10 Steps to Managing and Repairing Your Business’s Online Reputation
Entrepreneur | How to Pivot Your Reputation
Career Experts | Why your Personal Brand is the Key to Career Success
Thought Leaders | Which Comes First: The Entrepreneur or the Company’s Brand?
Partial List of Clients
Barclays
Google
GE Healthcare
LinkedIn
Johnson & Johnson
JPMorgan Chase
HP
SiriusXM
Monster.com
Colonial Life
SAP
Germania Insurance
Mazda North America
IMS
SHRM
The Federal Reserve Bank of Richmond
The Port Authority of NY and NJ
Reputation is your greatest asset. Drive it!™
See how we can work together and let’s rewrite your career story today.
