For more than 20 years, I’ve helped high-achieving leaders get intentional and focused about leveraging personal branding and reputation management strategies. As a result, my clients have landed more meaningful opportunities and begun building their legacies today.
And since 2009, I’ve made it part of my own legacy to mentor military veterans through their transition to the civilian workplace and train employers on how to engage with veteran talent.
In my books, I share my best strategies, tactics, and insights on tapping into your core values for career—and life—fulfillment.
Control the Narrative
The Executive’s Guide to Building, Pivoting and Repairing Your Reputation
Control the Narrative shows professionals how to take ownership of their reputation through authentic personal branding to attract the right career opportunities.
Whether you’re building, pivoting, or repairing your reputation, the book helps you identify and leverage the reputation assets that support your goals, shed what no longer serves you, and rebuild credibility after a misstep.
Grounded in core values, it provides practical strategies, real-world examples, and clear guidance to measure and refine your brand, so you can consistently create a positive, credible reputation with confidence.
Available in print and digital editions.
The New Rules of Influence
How to Authentically Build Trust, Drive Change, and Make an Impact
The New Rules of Influence meets you where you are. Whether you’re a business professional, content creator, community leader, entrepreneur, social activist, or someone wondering if you’re meant to do more and be more than you are today, this book is for you.
It’s time to throw out the old rules of influence and become the leader you’ve always wanted to be.
This book guides leaders through the new paradigm of executive presence and influence. Through inspiring examples, compelling stories, and practical exercises, Lida Citroën helps leaders tap into their passion, connect authentically with others, and create space for inclusivity and community.
Available in print, digital, and audiobook editions.
Reputation 360
Jumpstart Your Career by Building a Positive Personal Brand
Reputation 360 offers young professionals the guidance they need to build a powerful personal brand. For those launching their careers, the hard work begins even before the first job. As the global business landscape becomes more competitive, young professionals and entrepreneurs recognize the importance of shaping a compelling personal brand, both online and in person.
Standing out from the competition, being recognized for the value you offer, and building a meaningful, impactful career requires intentional effort. In this book, Lida Citroën shows relatable insights, practical resources, and actionable exercises to help young professionals build, grow, and sustain a strong personal brand and reputation.
Available in print and digital editions.
Success After Service
How to Take Control of Your Job Search and Career After Military Duty
Success After Service helps veterans successfully transition from military to civilian careers with confidence and clarity.
The book provides practical tools, resources, and strategies to navigate the civilian workplace and explore post-military career paths, including entrepreneurship, corporate roles, or higher education.
Veterans learn how to build essential career assets such as a résumé, elevator pitch, online presence, interview skills, and professional networking, creating a deliberate and rewarding path forward after service.
Available in print, digital, and audiobook editions.
Your Next Mission
A Personal Branding Guide for the Military-to-Civilian Transition
Your Next Mission is a practical personal branding guide for veterans transitioning from military to civilian life. It helps veterans clarify their values, evaluate career options, and confidently navigate the job search by learning how to communicate their unique value.
Featuring insights from corporate executives, transitioned veterans, and veteran advocates, the book provides tools, exercises, and real-world examples to strengthen networking, online presence, core messaging, and elevator pitches, equipping veterans with clarity, confidence, and a competitive advantage for their next chapter.
Available in print and digital editions.
Engaging With Veteran Talent
A Quick and Practical Guide to Sourcing, Hiring, Onboarding, and Developing Veteran Employees
Engaging With Veteran Talent is a practical reference for employers looking to source, hire, onboard, and develop military veteran talent.
With thousands of military veterans entering the workforce each year, employers are curious about hiring and engaging with veterans; however, the complexity of this workforce can be overwhelming.
In this book, Lida Citroën gives a simple, yet comprehensive, overview of getting started, building the program, and gathering best practices for growing a veteran-hiring initiative.
Available in print edition.
Reputation 360
Creating Power Through Personal Branding
Reputation 360 teaches professionals at all levels how to define, create, and market their personal brand to target audiences.
Effective marketing of a personal brand attracts key opportunities, ensures consistent value, and empowers the individual with tools for lifelong reputation management. In this book, Lida Citroën provides more than 15 case studies of executives and professionals who have leveraged strong personal brands to bring them great success.
Out of Print
