Ready to lead with purpose and stand out in your field? Join Lida and her guests as they share stories, tips, and tools to help you grow your presence and make your mark.
Step up. Speak out. Grow your presence. Make your mark!

Episode #1
The Start of Something Bold
In this powerful kickoff episode, Lida sets the stage for what’s ahead: authentic conversations, practical insights, and bold strategies to help you lead with purpose, grow your influence, and build a meaningful legacy.
Across her global work with professionals and leaders, Lida has noticed a shift—people are tired of playing small. They want to be seen, heard, and valued. In this episode, she explores how personal branding, influence, and reputation management can help you rise above the noise and show up with clarity and confidence.
If you’ve ever felt called to make a bigger impact, this is where your journey begins.
Subscribe, share, and join the movement.

Episode #2
Stop Playing Small: Shape Positive Perception and Earn Credibility
Are you showing up the way you want to be seen, or just hoping people “get” who you are?
Your reputation has the power to open doors!
In this episode of The Lida Citroën Podcast, we’re diving deep into two of the most critical ideas in personal branding and influence building:
The Perception Gap — the disconnect between how you’re currently perceived and how you want to be known.
Credibility — how to earn trust, stand out in a noisy world, and build a reputation that reflects your true value.
If you’ve ever felt unsure how to position yourself with clarity and confidence, this conversation is your wake-up call. You can own your story and lead with authenticity, influence, and power.

Episode #3
The Power of Presence: Influence Every Room With Confidence
In this powerful conversation with my special guest, Whitney Hake, we pull back the curtain on how to master executive presence, leave a lasting positive impression in every interaction, and make the pivotal shift from doer to leader. From leasing iconic office towers across Denver to guiding a high-performing team through turbulent markets, Whitney reveals the proven strategies that keep her credible, composed, and influential, no matter the challenge.
You’ll hear how Whitney:
- Preps for high-stakes meetings so her contributions add real value.
- Uses current events and market data to contribute with confidence (even on “off” days).
- Blends empathy with credibility, the “funny dance” every modern leader must master.
- Leverages silence as a negotiation strategy to avoid overselling and strengthen her position.
- Builds a “glass-half-full” culture, models vulnerability, and develops future leaders.
- Continually levels up with mentors, sponsors, and executive coaching to expand her impact.
Listen now to discover how to elevate your executive presence, lead with impact, and influence every room you walk into.
