Control the Narrative
The Executive’s Guide to Building, Pivoting and Repairing Your Reputation
Lida Citroën
Let your reputation help your career. From recovering from a blunder to contemplating the next steps, this guide helps you leverage your core values for career success.
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About Control the Narrative
Everyone has a personal brand, by design or default.
Your reputation is one of the most critical determinants of your career success.
Control the Narrative makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For professionals seeking to grow, change, or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If you have made a career mistake and need help repairing your reputation, you’ll discover how to assess the situation, break the crisis down into a series of actionable responses, and re-establish career viability.
To be effective, a personal brand must be authentic. Through the process of personal branding, Control the Narrative helps you uncover the core values that form the foundation of your strategy for building, pivoting, or repairing your reputation. This book also shows you how to measure the success of your brand and provides suggestions for modifying your strategy when results aren’t what you expected. Filled with real-life examples, Control the Narrative provides you with the strategic advice and tactical assets to consistently and confidently create a positive reputation.
About Lida Citroën
Lida Citroën is an award-winning branding and reputation management expert who designs and enhances the identities of executives, entrepreneurs, and thought leaders globally. As CEO and founder of LIDA360, LLC, Lida is sought-after for her knowledge of personal brand development, reputation management, leadership communication, and online positioning.
As a professional keynote speaker and presenter, Lida’s popular TEDx Talk and multiple LinkedIn learning courses showcase her empowering delivery style and message. She regularly presents business workshops on reputation management, personal branding, executive presence, leadership communication, and using social media to self-promote, helping employees and leaders build a personal brand that supports the business.
Lida is often featured in the media, including MSNBC, Fortune Magazine, Forbes.com, Entrepreneur.com, Harvard Business Review, Bloomberg, The Hallmark Channel, Kiplinger’s Personal Finance, Access Hollywood, US News & World Report, HR News, and others.
