What would it feel like to be fully accepted and seen–where your purpose and passion are listened to and acted on?
The old rules of influence don’t work anymore.
A new type of leader is emerging—one with a bold mission who empowers others through unwavering passion and a commitment to serve others–wherever and however they are. Today, let’s toss the old rules of “executive presence” and embrace trusted and lasting influence.
The New Rules of Influence is for you, whatever station or situation you are in your life and career. Whether you’re a business professional, content creator, community leader, entrepreneur, social activist, or if you’re just wondering if you’re meant to do more and be more than you are today. I get you—and I feel your frustration that the existing tools, books and trainings have failed you. Until now!
In the past, we’ve been taught that having executive presence and influence meant to look, sound, and act a certain way. Images of the middle-aged white man in a black suit with a red power tie still haunt us. What if we aren’t white, middle-aged, male or an executive? How do the rest of us drive influence?
It’s time to become the leader you’ve always wanted to be.
Define where and when you want to have influence (and with whom).
Project your ideas without waiting for permission.
Watch your influence grow!
When you strip away the “shoulds” and the “supposed tos” from how you see your role in this world, your raw purpose is exposed. Influence thrives here!
“Citroën doesn’t simply reject the old rules of influence: she thoughtfully evolves them to align with today’s rapidly changing world and emerging values. This is a must-read for anyone who is ready to bravely lean into their truth and make the impact on the world only they were born to make.”
This book is designed for anyone who has felt unsure, marginalized, unrecognized, or unseen.
Now you can authentically build trust, drive change, and make a lasting impact–in a meeting or a movement.
With this book, you will:
Gain clarity on why you want to have influence, who you’ll serve and how you’ll assert yourself.
Understand you don’t have to wait to get the job or project to assert your voice.
Know how to curate influence in all you do.
The New Rules of Influence: How to Authentically Build Trust, Drive Change, and Make an Impact
Through inspiring examples, compelling stories, and practical exercises, I’ll help you tap into your passion, connect authentically with others, and create space for inclusivity and community in your work and mission.
The time to make an impact is now!
Will you join us as we implement new rules of influence to drive deeper, more impactful conversations and a more meaningful future?
About The Author
I’m Lida Citroën, a business owner, wife, mother, executive coach, 7x author, and public speaker, and I’m passionate about helping people find and assert their influence through their voice and brand. Working with hundreds of clients in more than 30 countries, I’ve learned that we all share one thing in common: to know that who we are matters and what we say will be received in the right way.
My popular TEDx Talk, Talks at Google presentations, and numerous courses on LinkedIn Learning showcase my empowering coaching style and message. I’m also a faculty member for the Institute for Management Studies, presenting seminars throughout the United States.
I’m a passionate supporter of the military community, volunteering my time to help veterans transition to civilian careers, assist employers who seek to hire military talent, and serve as a member of the Board of Directors at Project Sanctuary.
Influence doesn’t happen in a vacuum.
You must be out there, in front, leading.
When you order The New Rules of Influence today, you’ll receive a sample chapter!
To claim the sample chapter send us an email to Sabrina@LIDA360.com with a copy of your purchase receipt and we’ll send you the chapter.
Nobody else can do it for you. Claim your sense of influence. Begin today!
