Read the blog from award-winning branding and reputation management expert Lida Citroën for practical insights, tips, and takeaways on how to influence the way people perceive you.
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Whoever you are–however you are–we need to hear from you. Whether you want to speak up in a meeting… or start a movement, “The New Rules of Influence” is your guide to leading with authenticity, providing the tools and inspiration needed to drive meaningful change.
Don’t wait – Make Your Voice Heard.
How to get a promotion while working from home during the Coronavirus pandemic (TheLadder.com).
28 Entrepreneurs Share Their CEO Nugget
NBC – Lida Citroen interviewed on Access Hollywood
LinkedIn LIVE with Jan Rutherford
People First! Lida Citroën, Success After Service
Publishers Weekly PW LitCast: A Conversation with Lida Citroën
Hallmark Channel Home and Family Show
Blog for Thought Leaders – Veterans: Please Don’t Leave Your Military Values Behind
Why Veterans are Great Job Candidates (and Employees)
Veterans: Be Relevant and Compelling Once the Uniform Comes Off
Lida Citroën | How to Take Control of Your Job Search & Career After Military Duty | Talks at Google
How ‘Failing Up’ Actually Helps Your Reputation
How Much Do You Need to Share Online to Be Considered “Authentic”?
What Hollywood Taught Me About Business and Reputation
7 Ways to Recover After a Reputation Crisis
Jeffrey Epstein’s sinister PR strategy was a ‘classic tactic of spamming the internet’ (MarketWatch)
Here are crisis-management tips from Michael Cohen’s wrecked career (MarketWatch)
How (and Why) I Make Grown Men Cry (entrepreneur.com – 2018)
8 Steps to Surviving Workplace Bullying and Salvaging Your Reputation (entrepreneur.com – 2018)
5 Business Lessons I Learned Working With Military Veterans (entrepreneur.com – 2018)
Sharing Fake News Can Hurt Your Reputation (entrepreneur.com – 2018)
7 Metrics to Measure That Prove the Impact of Your Personal Brand (inc.com – 2018)
Your Brand – Protect it Before You Have to Repair It! (The Leadership Podcast – 2017)
A Resilient Personal Brand Ensures Your Competitive Edge (entrepreneur.com – 2017)
Does Your Reputation Need Rehab? (entrepreneur.com – 2017)
Cleaning up your online reputation (The CW 2 News Denver – 2016)
How to create an online reputation (The CW 2 News Denver – 2016)
Here’s How to Reboot Your Reputation This New Year (entrepreneur.com – 2016)
Enlighten Entrepreneur: Interview with Lida Citroen (Enlighten Entrepreneur – 2016)
Reputation Matters: Personal Branding for Autism Professionals (IBCCES – 2016)
Salvation Army: Denver on ‘breaking point’ with homeless population (Fox 31 Denver News – 2016)
Getting Started with Personal Branding: Creating Your Brand Vision (Sysgen – 2016)
Education for Organizers: NAPO National Conference (Miami Communities Newspapers – 2016)
Why Branding is Critical in Today’s Economy (EdwardSturm.com – 2016)
Lida Citroën, Personal Branding Expert (Impact Makers Radio – 2016)
6 Tips for Good Brand Hygiene (entrepreneur.com – 2016)
10 Inspiring Personal Branding Quotes [Infographic] (Cake Resume – 2016)
The 3 Most Important Phrases In the Entrepreneurial Vocabulary (entrepreneur.com – 2016)
Be the Best Version of Yourself: Fine Tune Your Goals and Your Brand (Learning Journey – 2016)
The Complete Guide to Building Your Personal Brand (QuickSprout – 2016)
7 Types of People Who Could Sink Your Brand (entrepreneur.com – 2016)
Guide to Kickstarting Your Career in Psychology (Careers In Psychology – 2016)
10 Common Mistakes to Avoid on Your Resume (time.com – 2015)
10 Mistakes Job Seekers Make on Their Resumes (recruiter.com – 2015)
The Five Essential Practices of Finding Your New Job (Denver Post – 2015)
12 Speaking Habits That Make Millennials Sound, Like, Literally Unprofessional
(Inc. – 2015)
How to Brand Yourself Personally (John Rampton Blog – 2015)
Interview with Business Innovators Radio (Business Innovators Radio – 2015)
3 Steps to Repair a Damaged Reputation (entrepreneur.com – 2015)
Interviewing an Expert: Lida Citroën (Robin Ashmore Blog – 2015)
What is a Branding Expert? (Women Veterans of Colorado – 2015)
Designing Identities of Companies And Professionals (Today’s Leading Women – 2015)
17 Entrepreneurs Explain How They Came Up With Their Business Name (CEO Blog Nation – 2015)
Podcast: Creating a Great Brand (The Self-Employed – 2015)
3 Benefits to Giving Away Your Services and Sharing Your Expertise (entrepreneur.com – 2015)
A Month-by-Month Strategy to Reinvent Your Personal Brand (entrepreneur.com – 2015)
25 Entrepreneurs Explain How They Came Up With Their Business Name (CEO Blog Nation – 2015)
20 Entrepreneurs Explain How They Selected a Logo for Their Business (CEO Blog Nation – 2015)
9 Overlooked Ways to Market Your Business (Entrepreneur.com – 2015)
When Customers Call Your Baby Ugly: Handling Negative Online Reviews (Entrepreneur.com – 2015)
S.A.V.V.Y. Networking is Effective Networking (Career Attraction – 2014)
Brands named Isis face tough choice (CBS Money Watch – 2014)
How to handle a scandal (Investment News – 2014)
Are You Showing Up Naked Online? (Social Media Today – 2014)
11 Things You Should Not Post Online (Social Media Today – 2014)
Should You Friend Your Boss on Facebook? (Career Attraction – 2014)
What to Do When You Don’t Get The Job (JarusHub – 2014)
Job Interview Mistakes to Avoid at All Costs (U.S. News – 2014)
Oops! 10 Career Mistakes to Avoid (Nos. 1-5) (Career Attraction – 2014)
Oops! 10 Career Mistakes to Avoid (Nos. 6-10) (Career Attraction – 2014)
14 Powerful Career Tips for 2014 (Social Media Today – 2014)
The 10 Worst Things You Can Do When You Start a New Job (Woman’s Day – 2014)
5 Things You Need To Do To Get A New Job Now (Jobberman – 2014)
4 Ways to Handle Gossip at Work (Monster.com – 2014)
Lack of fulfillment, boredom and other signs it’s time to go back to work (Monster.com – 2014)
Are You ‘Should-ing’ All Over Your Career? (Entrepreneur Magazine – 2014)
5 Reputation Missteps to Avoid During the Holidays (entrepreneur.com – 2014)
5 Things Your Mother Never Told You About Your Reputation (NIBA Journal – 2014)
4 Basics for Building (or Repairing) Your Personal Brand (entrepreneur.com – 2014)
The ABCs of Personal Branding (Social Media Today – 2014)
What Does Your Image Say About Your Personal Brand? (Career Attraction – 2014)
Repairing Your Reputation After a Branding Boo Boo (Career Attraction – 2014)
Is Your Body Language Giving People the Wrong Impression? (Career Attraction – 2014)
5 Days to a Healthier, Happier, and More Effective Network (Nimble Blog – 2014)
The 10 Worst Things You Can Do When You Start a New Job (Woman’s Day – 2013)
Three great ways to go beyond your comfort zone (ColoradoBiz Magazine – 2013)
Entrepreneurs Share Their Best Business Advice (Rescue A CEO – 2013)
Job interview tips with Lida360 (7News – 2013)
How to Develop a Social Media Strategy for Your Career (Career Attraction – 2013)
Social Media Cheat Sheet: LinkedIn Connections (Part 1) (Social Media Today – 2013)
Social Media Cheat Sheet: Knowing Who to Invite (and How) on LinkedIn (Social Media Today – 2013)
3 Rules for Building Social Equity for Your Personal Brand (Social Media Today – 2013)
Family Finances: Polish your online image (Kiplinger – 2013)
The truth about lying online (ColoradoBiz Magazine – 2013)
Should the CEO tweet? (ColoradoBiz Magazine – 2013)
Create demand with your brand (ColoradoBiz Magazine – 2013)
How to Make Yourself Irresistible to Your Target Audience (Career Attraction – 2013)
Job Int erview Attire: Fashion Horror Stories (Mashable – 2013)
What to Do when You Don’t Get The Job: It Starts With Being Proactive (Forbes.com – 2013)
A Guide for the Overworked and Underappreciated (Career Bliss – 2013)
Connect & Collaborate radio show with ICOSA on 710 KNUS (710KNUS – 2013)
Landmines to Avoid When Building Your Personal Brand (Career Attraction – 2013)
Business Owners Offer Some Tips on Creating Your Unique Personal Brand (Rescue A CEO – 2013)
Holiday networking on steroids (Colorado Biz Magazine – 2012)
Customers: Here’s what they really, really want. (ColoradoBiz Magazine – 2012)
Can you be yourself and still fit in? (ColoradoBiz Magazine – 2012)
Aligning personal and corporate brands (ColoradoBiz Magazine – 2012)
Cancer is not your brand. Embrace the wholeness of your identity (ColoradoBiz Magazine – 2012)
Pay it forward. Is serving part of your brand? (ColoradoBiz Magazine – 2012)
Should professional service firms use Facebook, Twitter? (Denver Business Journal – 2012)
You, Your Network & Your Digital Legacy: Personal Branding for Teachers (KnowNewIdeas – 2012)
36 Ways to Create a High Impact Elevator Pitch (Dr. Shannon Reece Blog – 2012)
Aligning personal and corporate brands (ColoradoBiz Magazine – 2012)
Reputation Remains Industry’s No. 1 Problem — Here’s How to Fix It (American Banker – 2012)
Don’t Wreck It. Protect It. (Snow Magazine – 2012)
Top 10 reasons to avoid social media. Jumping online isn’t a given (ColoradoBiz Magazine – 2011)
Saying You’re a Good Kisser Isn’t Enough (ColoradoBiz Magazine – 2011)
Your logo is not your brand…unless you’re a cattle rancher (ColoradoBiz Magazine – 2011)
A Flu Shot for Your Online Brand (Social Media Marketing Magazine – 2011)
Creating Brand Strategy for Online Marketing (Social Media Marketing Magazine – 2011)
How Real Should Your Brand Be Online? (Social Media Marketing Magazine – 2011)
Social Media in Business — Strategy is Crucial! (ColoradoBiz Magazine – 2011)
Social media helped reputation management expert (ColoradoBiz Magazine – 2011)
A Flu Shot for Your Online Brand (Social Media Marketing Magazine – 2011)
Creating Brand Strategy for Online Marketing (Social Media Marketing Magazine – 2011)
How Real Should Your Brand Be Online? (Social Media Marketing Magazine – 2011)
Social Media Marketing: What’s Brand Got to Do with It? (Social Media Marketing Magazine – 2010)
Building Sticky Brands through B2B Social Media Marketing (Social Media Marketing Magazine – 2010)
Your career: The perils of self-promotion (Fortune Magazine – 2011)
Ego surfing is a good exercise! So go Google yourself today (ColoradoBiz Magazine – 2011)
Why you? The importance of building a personal brand (ColoradoBiz Magazine – 2011)
How much info is TMI? (ColoradoBiz Magazine – 2011)
Why Reputation is Everything (ColoradoBiz Magazine – 2011)
Stand Apart From Your Competitors | Build Power with a Strong Brand. Part 1 (NIBA Journal – 2011)
Stand Apart From Your Competitors | Build Power With a Strong Brand. Part 2 (NIBA Journal – 2011)
Stand Apart From Your Competitors | Build Power with a Strong Brand. Part 3 (NIBA Journal – 2011)
Certain traits can help business women succeed (Denver Business Journal – 2010)
Branding focuses on more than just company product (Denver Business Journal – 2010)
Social Media Marketing: What’s Brand Got to Do with It? (Social Media Marketing Magazine – 2010)
Building Sticky Brands through B2B Social Media Marketing (Social Media Marketing Magazine – 2010)
These are the 10 best companies for veterans (Fortune – 2015)
https://fortune.com/2015/11/11/best-companies-veterans/
Honoring Our Service Members & Veterans With One Year Free Learning on Lynda.com (LinkedIn Blog – 2015)
https://blog.linkedin.com/2015/11/11/honoring-our-service-members-veterans-with-1-year-free-learning-on-lynda-com?utm_source=linkedin&utm_medium=social&utm_content=Lynda&utm_campaign=VetsDay
How Employers Can Bridge the Communication Gap With Veterans (entrepreneur.com – 2015)
https://www.entrepreneur.com/article/252293
3 ways social media can help vets make the civilian transition (Monster – 2015)
https://www.monster.com/career-advice/article/3-ways-social-media-can-help-vets-make-the-civilian-transition
Strategies And Programs For Translating Military Experience To Construction Jobs (Construction Executive – 2015)
https://www.constructionexec.com/article/veterans-for-hire
Taking Control of the Interview (military.com – 2015)
https://www.military.com/veteran-jobs/career-advice/military-transition/taking-control-of-the-interview.html
Why Military Spouses Need a Personal Brand (military.com – 2015)
https://www.military.com/spouse/career-advancement/why-military-spouses-need-a-personal-brand.html
10 Mistakes You Might Be Making in Job Interviews (military.com – 2015)
https://www.military.com/veteran-jobs/career-advice/interview-tips/10-mistakes-might-making-job-interviews.html
10 Ways Your Body Language Can Send the Wrong Message (military.com – 2015)
https://www.military.com/veteran-jobs/career-advice/military-transition/10-ways-your-body-language-can-send-the-wrong-message.html
Why Veterans and Civilian Employers Have So Much Trouble Communicating (entrepreneur.com – 2015)
https://www.entrepreneur.com/article/242537
3 Mistakes Service Members Typically Make on LinkedIn (Grantham University Blog – 2015)
https://blog.grantham.edu/military-linkedin-tips-for-online-degree-students
Make Your Online Profile Stand Out (107.9 WNCT – 2015)
https://www.military.com/veteran-jobs/career-advice/military-transition/make-your-online-profile-stand-out.html
From the Military to Corporate World (Gatehouse Media – 2014)
https://lida360.com/pdf/FromtheMilitarytoCorporateWorld.pdf
Veterans must learn to promote themselves to employers (Pocono Record – 2014)
https://www.poconorecord.com/article/20140928/BUSINESS/409280306/101138/MULTIMEDIA01
Private Sector Tackles Veteran Joblessness (US News and World Report – 2014)
https://www.usnews.com/news/articles/2014/11/10/private-sector-tackles-veteran-unemployment
Veteran’s Day Interview (Michael Cohen Radio Show – 2014)
https://lida360.com/radio/11-11-14%20Lida%20Citroen.mp3
Die Veteranen AG (Handelsblatt – 2014)
https://lida360.com/pdf/Veterans_Handelsblatt.pdf
12 Things You Are Doing to Hurt Your Job Search (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/military-transition/12-things-you-are-doing-to-hurt-your-job-search.html
5 Insights for Veterans Competing in the Civilian World (Entrepreneur.com- 2014)
https://www.entrepreneur.com/article/239363
Veterans in Transition (The VVA Veteran – 2014)
https://vvaveteran.org/34-4/34-4_etabo.html
Military vets face battle to find jobs (Florida Today – 2014)
https://www.floridatoday.com/story/money/business/2014/08/30/military-vets-face-battle-find-jobs/14864591/
What To Do: First Months of a Job Search (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/job-hunting/what-to-do-the-first-months-of-a-job-search.html?comp=1198882887570&rank=8
Veterans are having a more difficult time of finding work (Jim Blasingame – 2014)
https://www.smallbusinessadvocate.com/interviews/lida-citro-n-19055
The Key to Post-Military Career Success: Prepare Now (Business News Daily – 2014)
https://www.businessnewsdaily.com/6957-military-job-search.html
From the battlefield to the boardroom: helping veterans succeed at work (The Guardian – 2014)
https://www.theguardian.com/sustainable-business/2014/jul/03/battlefield-boardroom-vets-business
5 Secrets for a Standout Resume (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/resume-writing/5-secrets-for-a-standout-resume.html
10 Things Veterans Want Hiring Managers to Know About Them (NBCNews.com – 2014)
https://www.nbcnews.com/id/55693497/ns/business-small_business/t/things-veterans-want-hiring-managers-know-about-them/#.W040fC_Mx0v
10 Things Veterans Want Hiring Managers to Know About Them (Entrepreneur.com – 2014)
https://www.entrepreneur.com/article/235754
Is Entrepreneurship Right for Your Next Career? (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/military-transition/is-entrepreneurship-right-for-your-next-career.html
The Military Veteran as an Entrepreneur (The CEO Magazine – 2014)
https://media.the-ceo-magazine.com/guest/military-veteran-entrepreneur
What to Look for in a Great Employer (Military Transition News – 2014)
https://www.civilianjobs.com/May.Jun2014_help_the_veteran_employee_succeed1.htm
Connect & Collaborate – Remember Veterans (ICOSA Magazine – 2014)
https://issuu.com/icosa/docs/q1_2013
Back on Track (USAA Magazine – 2014)
https://ht.ly/xndhs
Veterans find military service no leg up in job market (Citizen Times – 2014)
https://www.citizen-times.com/story/news/local/2014/05/28/veterans-find-military-service-leg-job-market/9695191/
What’s in the Book Basket This Week? Politics and Children (I repeat myself)(Magic City Morning Star – 2014)
https://www.magic-city-news.com/R_P_BenDedek_33/What_s_in_the_Book_Basket_This_Week_No_2518416.shtml
From Service to Civilian: Four Career Challenges Veterans Face (Military.com – 2014)
https://military-online.blogspot.com/2014/05/from-service-to-civilian-four-career.html
Military spouses make working their mission (NY Post – 2014)
https://nypost.com/2014/05/18/military-spouses-make-working-their-mission/
Program, Book Aid Veterans In Post-Military Business World (Southwest Times Record – 2014)
https://www.swtimes.com/business/program-book-aid-veterans-post-military-business-world
Shinseki’s departure paves the way for reforms in VA (La Opinion – 2014)
https://laopinion.com/2014/05/30/la-salida-de-shinseki-abre-camino-a-reformas-en-va-video/
Why Veterans Must Relearn the Concept of Trust (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/military-transition/why-veterans-must-relearn-the-concept-of-trust.html
Your Personal Brand Matters Most! (Military Transition News – 2014)
https://www.civilianjobs.com/issues/Military_Transition_News-MarApr_2014_print.pdf
5 Tips on Staying Positive During a Job Search (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/5-tips-on-staying-positive-during-a-job-search.html
7 Networking Myths Debunked (Military.com – 2014)
https://www.military.com/veteran-jobs/career-advice/military-transition/7-networking-myths-debunked.html
New Social Media Sites Help Military Manage, Find New Careers (DCMilitary.com – 2013)
https://www.dcmilitary.com/andrews_gazette/news/new-social-media-sites-help-military-manage-find-new-careers/article_46390efa-2d77-5eab-92c0-7b4227657b6d.html
From The Battlefield To Business: Transitioning Our Veterans Into The Workforce (ICOSA Magazine – 2013)
https://lida360.com/pdf/VeteransWorkforceTraining.pdf
How to Network at a Job Fair (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/interview-tips/how-to-network-at-a-job-fair.html
Female Veteran Hiding Service (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/interview-tips/female-veteran-hiding-service.html
Self-Promotion Will Feel Foreign to a Veteran (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/military-transition/self-promotion-will-feel-foreign-to-a-veteran.html
Going Back to School After Transitioning (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/military-transition/going-back-to-school-after-transitioning.html
Asking for Recommendations as You Build Your Brand (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/job-hunting/getting-recommendations-for-job-search.html
Discussing Prior Service With Interviewers (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/military-transition/discussing-prior-service-job-interview.html
Failure IS an Option: 4 Tips to Handle Rejection (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/job-hunting/four-tips-to-handle-job-rejection.html
What Is Your Unique Value Proposition (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/interview-tips/job-interview-how-are-you-special.html
Build Your Brand Before Your Resume (Military.com – 2013)
https://www.military.com/veteran-jobs/career-advice/military-transition/build-your-brand-before-your-resume.html
The War at Home: The Struggle for Veterans to Find Jobs (Digital Military Magazine – 2013)
https://dialogo-americas.com/en/articles/war-home-struggle-veterans-find-jobs-part-i
Holiday Networking Tips (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/job-hunting/holiday-networking-tips.html
Crafting Your Elevator Pitch (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/crafting-your-elevator-pitch.html
Authenticity is Key to Transitioning (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/authenticity-is-key-to-transitioning.html
Build a Networking Strategy for your Transition (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/networking-strategy-for-transition.html
Expert Q&A: Using Your Social Network (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/job-hunting/expert-qa-using-your-social-network.html
Military Transition Q&A: Finding the Right Fit (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/job-hunting/military-transition-finding-the-right-fit.html
Military Transition Q&A: Image Matters (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/military-transition-building-your-image.html
Navigating Your Transition: Reputation Matters (Military.com – 2012)
https://www.military.com/veteran-jobs/career-advice/military-transition/military-transition-and-personal-branding.html?comp=1198882867951&rank=3
Lida Citroen and Wall Street Warfighters (Fox 31 – 2011)
https://www.youtube.com/watch?v=KNpC5Hdnwfc&feature=g-upl&context=G2c98d4dAUAAAAAAAKAA
5 Reasons to Hire a Military Spouse (entrepreneur.com – 2015)
https://www.entrepreneur.com/article/248530
Why Hiring A Military Veteran Could Be Your Best Business Decision (The Illinois Manufacturer – 2015)
https://lida360.com/pdf/CITROEN-HiringAMilitaryVeteran.pdf
Why Hiring a Military Veteran Could Be Your Best Business Decision (Business Know-How – 2014)
https://www.businessknowhow.com/manage/hireveterans.htm
Why Hiring A Military Veteran Could Be Your Best Business Decision (Veterans Enterprise – 2014)
https://www.veteransenterprise.com/index.php/articles-online-magazine/articles/general/437-why-hiring-a-military-veteran-could-be-your-best-business-decision
Why Hiring A Military Veteran Could Be Your Best Business Decision (Veterans Reporter News – 2014)
https://en.calameo.com/read/00293088878a32e7c3ae3
Why Hiring a Military Veteran Could Be a Contractor’s Best Business Decision (Construction Executive – 2014)
https://enewsletters.constructionexec.com/managingyourbusiness/author/lida-citroen/
Why Hiring A Military Veteran Could Be Your Best Business Decision (Workplace Connection – 2014)
https://lida360.com/pdf/WrkplcConxnCOLOR-November14.pdf
Why veterans make great employees (Jim Blasingame – 2014)
https://www.smallbusinessadvocate.com/interviews/lida-citro-n-19056
Hiring a veteran could be a great business decision (ColoradoBiz – 2014)
https://www.cobizmag.com/articles/hiring-a-veteran-could-be-a-great-business-decision
Firms say hiring vets is worth extra effort – here’s what they do (Crain’s Detroit Business – 2014)
https://www.crainsdetroit.com/article/20140713/NEWS/307139997/firms-say-hiring-vets-is-worth-extra-effort-heres-what-they-do
