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Build Your Brand In 8 Weeks!
Personal Branding Webinar Series
Fast-track your personal branding with our 8-week series of one-hour, interactive, in-depth webinars designed to help you understand, articulate and begin marketing your personal brand right away! Your personal brand is your reputation… your legacy. How do you want to be known?
Email Us or Call 720-840-3388 now!
Personal Branding Webinar Series
Fast-track your personal branding with our 8-week series of one-hour, interactive, in-depth webinars designed to help you understand, articulate and begin marketing your personal brand right away! Your personal brand is your reputation… your legacy. How do you want to be known?
Email Us or Call 720-840-3388 now!
Week 1 - Two Dates Available!
Developing Your Personal Brand
In this foundational webinar, we’ll explore your current brand and benchmark your desired brand. We’ll look at strengths, weaknesses and opportunities to be gained with a strong personal brand that is unique and compelling. We’ll build on this information over the next 7 weeks.
Developing Your Personal Brand
In this foundational webinar, we’ll explore your current brand and benchmark your desired brand. We’ll look at strengths, weaknesses and opportunities to be gained with a strong personal brand that is unique and compelling. We’ll build on this information over the next 7 weeks.
- Understanding & articulating your values.
- Taking inventory of your strengths, weaknesses & opportunities.
- What are you passionate about?
- How do you desire to be seen? What will your legacy be? How far away are you from this reputation? >/
- Articulating your brand promise & writing your brand promise.
Week 2
Soliciting and Understanding Feedback
Feedback comes in many forms – performance reviews, evaluations and even water-cooler gossip. Learn how to extract key brand elements from feedback to help you grow!
Soliciting and Understanding Feedback
Feedback comes in many forms – performance reviews, evaluations and even water-cooler gossip. Learn how to extract key brand elements from feedback to help you grow!
- Soliciting feedback – do it yourself feedback tools.
- Assessing input – What should you act on? What should you ignore?
- Responding appropriately to feedback.
- Update feedback sources – keep them in the loop.
Week 3
Who is your Audience?
No marketing effort is successful without a clear understanding of the audiences that must find you relevant. This program will explore the functional and emotional needs of audiences so you can align your authentic brand marketing appropriately.
Who is your Audience?
No marketing effort is successful without a clear understanding of the audiences that must find you relevant. This program will explore the functional and emotional needs of audiences so you can align your authentic brand marketing appropriately.
- To whom do you need to be relevant? Who holds the power to affect your future?
- What does your target audience care about? What do they need?
- Develop the right message to the right group
- How to market and communicate your message to gain brand stickiness.
Week 4
Social Media & Social Networking
Building your brand online through social media and social networking tools can offer tremendous opportunity for business development, relationships and reputation growth. Learn how to develop a strategy for building your brand online and leveraging the power of online conversations and content .
Social Media & Social Networking
Building your brand online through social media and social networking tools can offer tremendous opportunity for business development, relationships and reputation growth. Learn how to develop a strategy for building your brand online and leveraging the power of online conversations and content .
- When are Twitter, LinkedIn, Facebook, YouTube and other social networking sites appropriate?
- How to find your target audiences online.
- How much time and attention should you devote to social networking?
- How to harness the power of blogs and forums to create a strong brand.
- The importance of driving consistency across all social media/networking.
Week 5
Intentional Networking™
Effective networking is more than handing out business cards. It involves strategy, care, thoughtfulness and attention to detail. In this program, learn how to effectively and authentically network with new and existing contacts in social settings and business settings.
Intentional Networking™
Effective networking is more than handing out business cards. It involves strategy, care, thoughtfulness and attention to detail. In this program, learn how to effectively and authentically network with new and existing contacts in social settings and business settings.
- The three most important values of a network.
- How to organize a dynamic contact database and “data mine” your contacts.
- The 10 most common mistakes in networking.
- How online networking (social networking) integrates into your in-person strategy.
Week 6
Your Elevator Speech & Identity
You have 15 seconds to make a good first impression. Learn how to quickly and effectively articulate what you do, how you do it differently and let others know what you need.
Your Elevator Speech & Identity
You have 15 seconds to make a good first impression. Learn how to quickly and effectively articulate what you do, how you do it differently and let others know what you need.
- Bring your brand elements to life in an elevator speech.
- Integrate your personal identity into how you are received.
- Leverage your unique brand in graphic identity to match your verbal delivery.
Week 7
Brand Image & Body Language
More than 90% of the message received is non-verbal. Learn how to read others’ body language and manage your own to send consistent, reinforcing messages, not to detract from your brand.
Special Guest! Keri Blair, professional image and style consultant to executives across the US, will join us and share insights and tips to living your authentic brand consistently through your image and wardrobe!
Brand Image & Body Language
More than 90% of the message received is non-verbal. Learn how to read others’ body language and manage your own to send consistent, reinforcing messages, not to detract from your brand.
Special Guest! Keri Blair, professional image and style consultant to executives across the US, will join us and share insights and tips to living your authentic brand consistently through your image and wardrobe!
- What your body language could be telling others about your sincerity and authenticity.
- How to read “between the lines” when dealing with others.
- Create a winning brand image by focusing on Wardrobe, Colors, Poise and etiquette.
- What the wrong image could be saying about your brand.
Week 8
Leveraging PR
Become your own public relations agent. Discover creative and engaging ways to promote your personal attributes to colleagues, media and partners who can help advance your message.
Leveraging PR
Become your own public relations agent. Discover creative and engaging ways to promote your personal attributes to colleagues, media and partners who can help advance your message.
- How to contact the media and promote your brand.
- Making a name for yourself in associations, groups and forums.
- Building brand credibility by participating in PR opportunities online.
- Get known as an “expert” by peers and colleagues.
- What to know before you do an interview – how to stay consistent with your personal brand attributes!
Individual Webinars Coming Soon!
Personal Branding for Baby Boomers
Personal Branding for New Graduates
Personal Branding for Gen Y (Millenials)
Personal Branding for Moms
Personal Branding for Baby Boomers
Personal Branding for New Graduates
Personal Branding for Gen Y (Millenials)
Personal Branding for Moms
