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Personal Branding Webinar Series

All 8 Webinar Package - Get them all & save! Offer expires June 1, 2012.
Fast-track your personal branding with our 8-webinar series of one-hour, interactive, in-depth programs designed to help you understand, articulate and begin marketing your personal brand right away! Your personal brand is your reputation… your legacy. How do you want to be known?
Price: $138.00
NOTE: Upon receipt of payment, webinar instructions will be emailed to you.

Webinar 1 - Developing your personal brand
Date: May 8, 2012
Time: 8am PST / 9am MST / 11am EST
In this foundational webinar, we’ll explore your current brand and benchmark your desired brand. We’ll look at strengths, weaknesses and opportunities to be gained with a strong personal brand that is unique and compelling. We’ll build on this information over the next 7 weeks.
  • Understanding & articulating your values.
  • Taking inventory of your strengths, weaknesses & opportunities.
  • What are you passionate about?
  • How do you desire to be seen? What will your legacy be? How far away are you from this reputation?
  • Articulating your brand promise & writing your brand promise.
Price: $19.95
NOTE: Upon receipt of payment, webinar instructions will be emailed to you.

Webinar 2 - Who's your target audience and what do they need?
Date: June 12, 2012
Time: 8am PST / 9am MST / 11am EST
No marketing effort is successful without a clear understanding of the audiences that must find you relevant. This program will explore the functional and emotional needs of audiences so you can align your authentic brand marketing appropriately.
  • To whom do you need to be relevant? Who holds the power to affect your future?
  • What does your target audience care about? What do they need?
  • Develop the right message to the right group
  • How to market and communicate your message to gain brand stickiness.
Price: $19.95
NOTE: Upon receipt of payment, webinar instructions will be emailed to you.

Webinar 3 - Soliciting and interpreting feedback
Date: July 10, 2012
Time: 8am PST / 9am MST / 11am EST
Feedback comes in many forms – performance reviews, evaluations and even water-cooler gossip. Learn how to extract key brand elements from feedback to help you grow!
  • Soliciting feedback – do it yourself feedback tools.
  • Assessing input – What should you act on? What should you ignore?
  • Responding appropriately to feedback.
  • Update feedback sources – keep them in the loop.
Price: $19.95
NOTE: Upon receipt of payment, webinar instructions will be emailed to you.

Webinar 4 - Intentional networking: Build your contacts and value
Date: August 14, 2012
Time: 8am PST / 9am MST / 11am EST
Effective networking is more than handing out business cards. It involves strategy, care, thoughtfulness and attention to detail. In this program, learn how to effectively and authentically network with new and existing contacts in social settings and business settings.
  • The three most important values of a network.
  • How to organize a dynamic contact database and “data mine” your contacts.
  • The 10 most common mistakes in networking.
  • How online networking (social networking) integrates into your in-person strategy.
Price: $19.95
NOTE: Upon receipt of payment, webinar instructions will be emailed to you.

Webinar 5 - Using Social Media: Building your brand online
Date: September 11, 2012
Time: 8am PST / 9am MST / 11am EST
Building your brand online through social media and social networking tools can offer tremendous opportunity for business development, relationships and reputation growth. Learn how to develop a strategy for building your brand online and leveraging the power of online conversations and content .
  • When are Twitter, LinkedIn, Facebook, YouTube and other social networking sites appropriate?
  • How to find your target audiences online.
  • How much time and attention should you devote to social networking?
  • How to harness the power of blogs and forums to create a strong brand.
  • The importance of driving consistency across all social media/networking.
Price: $19.95
NOTE: Upon receipt of payment, webinar instructions will be emailed to you.

Webinar 6 - Creating a memorable elevator pitch and identity
Date: October 9, 2012
Time: 8am PST / 9am MST / 11am EST
You have 15 seconds to make a good first impression. Learn how to quickly and effectively articulate what you do, how you do it differently and let others know what you need.
  • Bring your brand elements to life in an elevator speech.
  • Integrate your personal identity into how you are received.
  • Leverage your unique brand in graphic identity to match your verbal delivery.
Price: $19.95
NOTE: Upon receipt of payment, webinar instructions will be emailed to you.

Webinar 7 - A powerful first impression: Body language, style and image
Date: November 13, 2012
Time: 8am PST / 9am MST / 11am EST
More than 90% of the message received is non-verbal. Learn how to read others’ body language and manage your own to send consistent, reinforcing messages, not to detract from your brand.

Learn how successful executives across the US live their authentic brand consistently through style, image and wardrobe!
  • What your body language could be telling others about your sincerity and authenticity.
  • How to read “between the lines” when dealing with others.
  • Create a winning brand image by focusing on Wardrobe, Colors, Poise and etiquette.
  • What the wrong image could be saying about your brand.
Price: $19.95
NOTE: Upon receipt of payment, webinar instructions will be emailed to you.

Webinar 8 - Toot your horn: Become your own PR agent
Date: November 13, 2012
Time: 8am PST / 9am MST / 11am EST
Become your own public relations agent. Discover creative and engaging ways to promote your personal attributes to colleagues, media and partners who can help advance your message.
  • How to contact the media and promote your brand.
  • Making a name for yourself in associations, groups and forums.
  • Building brand credibility by participating in PR opportunities online.
  • Get known as an “expert” by peers and colleagues.
  • What to know before you do an interview – how to stay consistent with your personal brand attributes!
Price: $19.95
NOTE: Upon receipt of payment, webinar instructions will be emailed to you.
REPUTATION MANAGEMENT EXPERTISE
Lida presents her ideas in a concise and easy-to-follow manner. She infuses all that she does with an enjoyable balance of creativity and practicality. Marie Kline, Associate Director, Franklin L. Burns School of Real Estate and Construction Management, Daniels College of Business / University of Denver


LIDA'S PERSONAL BRANDING BLOG
For tips, information and ideas to build and market your personal brand, visit Lida's blog.



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